You may think your family is drinking enough milk, but they’re likely not. Many Americans fail to get the milk they need, which means they’re missing out on vital nutrients.

According to a new report 9 out of 10 Americans fall short of key nutrients in their diets. Milk provides nine essential nutrients your whole family needs, including calcium, vitamin D and potassium – three of the “nutrients of concern” identified in the 2010 Dietary Guidelines Advisory Committee’s report. The unique combination of nutrients in milk is especially important for growing children.

In fact, milk is the single greatest source of calcium, vitamin D and potassium in the American diet – no other food contributes more of these essential nutrients. Serving milk with meals is one of the best strategies to ensure that children and teens don’t fall short of the nutrients they need – which is particularly important during these critical growth years. There are many easy and delicious ways to pour one more – whether you’re filling up a glass, making a latte, adding it to cereal or blending a smoothie.

When milk is on the table, you're doing something good for you and your kids. Pouring one more serving of milk is one easy way you can help build a strong family.

30% Calcium
Helps build strong bones and teeth; reduces the risk of stress fractures and osteoporosis. Plays a role in promoting normal blood pressure.
25% Vitamin D
New and emerging research reveals that vitamin D, nicknamed the "sunshine vitamin," may help support a healthy heart, normal blood pressure, healthy aging and help regulate the immune system.
20% Phosphorus
Works with calcium and vitamin D to help keep bones strong.
20% Riboflavin
Helps convert food into energy. Plays a vital role in the development of the nervous system.
16% Protein
Helps build and maintain lean muscle; the high quality protein in milk contains all of the essential amino acids (the building blocks for protein).
13% Vitamin B-12
Works closely with folate to make red blood cells. Helps maintain the central nervous system.
11% Potassium
Helps regulate the balance of fluids in your body. Plays a role in maintaining normal blood pressure.
10% Vitamin A
Supports good vision, healthy skin and maintains integrity of immune system.
10% Niacin
10% Niacin Helps enzymes function normally in your body.

The niacin in milk is niacin equivalents (NE). 1 NE equals 1 mg of niacin.
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