Milk plays a vital role in helping to build strong families because it is naturally nutrient-rich like no other beverage. When you set the table with milk, you can feel confident you're providing your family with one of the most nourishing choices possible.

Milk provides 9 essential nutrients your whole family needs, including calcium and vitamin D for strong bones, high-quality protein for lean muscles. The unique combination of nutrients in milk is especially important for growing children.

At less than 25 cents a glass, milk is a nutritional bargain. It's an easy and affordable choice that offers more nutrition per penny than virtually any other beverage. All too often, soft drinks and sugary fruit drinks have been edging out milk at mealtime, but these drinks do not provide the nourishment kids need. Studies show that kids who regularly drink lowfat milk instead of these sugary beverages have better quality diets, stronger bones and tend to be leaner.

When milk is on the table, you're doing something good for you and your kids. Serving milk is one easy way you can help build a strong family.

For every virtual gallon of milk passed on Facebook $1 will go to Feeding America to help families in need.

*up to $100,000. Program runs from 1/11/10 to 9/10/10.

30% Calcium
Helps build strong bones and teeth; reduces the risk of stress fractures and osteoporosis. Plays a role in promoting normal blood pressure.
25% Vitamin D
New and emerging research reveals that vitamin D, nicknamed the "sunshine vitamin," may help support a healthy heart, normal blood pressure, healthy aging and help regulate the immune system.
20% Phosphorus
Works with calcium and vitamin D to help keep bones strong.
20% Riboflavin
Helps convert food into energy. Plays a vital role in the development of the nervous system.
16% Protein
Helps build and maintain lean muscle; the high quality protein in milk contains all of the essential amino acids (the building blocks for protein).
13% Vitamin B-12
Works closely with folate to make red blood cells. Helps maintain the central nervous system.
11% Potassium
Helps regulate the balance of fluids in your body. Plays a role in maintaining normal blood pressure.
10% Vitamin A
Supports good vision, healthy skin and maintains integrity of immune system.
10% Niacin
10% Niacin Helps enzymes function normally in your body.

The niacin in milk is niacin equivalents (NE). 1 NE equals 1 mg of niacin.